Latin Vibes Brand Guidelines

Tools: Illustrator

Role: Designer

Latin Vibes is a Calgary based club that utilizes its online presence to educate the general public about Latin American Culture and generate excitement for future events.

These brand standards were primarily created with a focus on optimizing social media content to captivate and engage the public’s attention.

Concept

The essence of this brand’s standards revolves around the use of dynamic, vivid colors that are purposefully chosen to generate a sense of energy and excitement.

Complementing this vibrant color palette are playful fonts that will add a touch of informality and friendliness.

Together, these brand standards result in a visual identity and logo that not only captures attention but also fosters a strong and enduring connection with its audience.