Sparkle E-Commerce User Interface – Ashly's Rusinque Portfolio

Sparkle: E-Commerce User Interface

Tools: Figma + Photoshop

Role: Designer + Photographer + Editor + Copywriter

Sparkle is a fictional jewelry store.

This project ensures an user-friendly online shopping experience for jewelry enthusiasts. With straightforward responsive navigation, users can explore the collection, pick their favorites, and enjoy a simple checkout process. It’s a practical showcase of functional design, making buying and selling online a breeze.

Check the Sparkle E-commerce development process here.

Target Audience

People over 18 who prefer online shopping and are open to invest in quality jewelry
People who effortlessly mix accessories into their everyday and work outfits
Couples and newlyweds
Gift buyers

Concept

The Sparkle concept is about celebrating the beauty of simplicity and elegance. Making it a versatile brand with jewelry suitable for both everyday wear and special occasions.

The main color palette of brown and white (earthy tones) sets the tone for a clean and inviting atmosphere, evoking a sense of warmth, authenticity and gracefulness.

Photography and Edition

All the jewelry was old and numerous stains, scratches, and engraved marks. Armed with just a light ring, a cell phone, and a simple white night table serving as a backdrop, I embarked on a mission to elevate the visual appeal of each piece.

To achieve a polished and professional appearance, I meticulously utilized Photoshop tools like the smudge and clone stamp to eliminate all original imperfections. Moreover, I replaced the original backgrounds in each photo with a clean white backdrop. This not only enhanced the visibility of the products but also contributed to a cohesive and refined overall look.

Finally, since it was a substantial number of pieces, I employed actions and batching techniques, making the post-production process faster.